The Official Fusion Factor Blog

Most small and medium sized businesses have a tight marketing budget - especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.

The speed and quality of internet connections continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.

Not every business owner who migrates to the cloud achieves great results. As much as the service is touted with words like “freedom”, “productivity” and “collaboration”, realizing the full benefits of these words is not a given. So if you’re thinking about transitioning to the cloud, how can you ensure you optimize the technology for your business? Well, it all starts with your attitude before migration.

Whether you only need a dozen, or a hundred, the process of deciding on and acquiring software licenses can be very frustrating. Many of us had hoped that cloud computing and virtualization would alleviate some of these headaches. Unfortunately, we’re not there yet, which is why it’s important to understand all of your licensing options when deciding on a virtualized environment -- let’s take a look.

You may think that you hate slideshow-based presentations, but in reality you probably hate poorly designed content and overapplication of transition effects. The recent update to Google Slides may not have removed your most dreaded cliche, but they did add some truly innovative interactivity features.

Not that long ago, VoIP services were a new and revolutionary concept. Nowadays, internet-based voice communication is commonplace among SMBs, which means it’s time to turn our attention toward improving their security. Without a thorough understanding of what is needed to protect your VoIP systems, you could be vulnerable to cyberattacks.

Like all things man-made and otherwise, business continuity plans are not perfect. They too have pitfalls that can result in your business's failure if not accounted for immediately. Don’t blame it all on the IT guy, as often times the way a system is designed can also have loopholes.

Unfortunately, we’re confronted with new web security threats every day, and today is no different. Experts have exposed a flaw in ImageMagick, one of the internet’s most commonly used image processors, that could put your site in harm’s way. By learning more about this vulnerability you’ll take the first step toward better protecting your content.

It can be discouraging for any business to post a thoughtful tweet in the morning just to see that it barely has any retweets by the end of the day. Even after hours of compiling the best 140 characters your company can think of, are you still not getting any hits? There are many tricks to maximizing your tweet’s exposure and if your company’s Twitter account is hungry for retweets, consider using a few of these tactics to increase your chances.

Microsoft Word has become synonymous with document creation in businesses, schools and pretty much anywhere that wants to create electronic text documents. Despite more than one billion users worldwide, several of its most useful productivity features are still unknown to the average consumer.