Jesse Eric Itzler is an entrepreneur, author, and former rapper. He chronicles his month of living and experiencing extreme fitness training with a Navy SEAL in the New York Times, and his book has become #1 LA Times bestseller, now with two bonus chapters.
He is also the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA's Atlanta Hawks.
Itzler is an impressive guy who does a lot of exciting things and always keeps on trying new kinds of stuff. His life is about being bold and risky.
So, when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"!
Although he always used former Navy SEAL in his book and probably the toughest man alive – David Goggins. Wait; what?
Jesse is an easy-going person as you can get, but SEAL is not. Jesse and SEAL's venture soon produce a great friendship, and Jesse gains much more than muscle.
LIVING WITH A SEAL ultimately shows you the benefits of stepping out of your comfort zone. This September Jesse Itzler visited Robin Robin's and shared some fantastic points to push our limits.
Do Something Hard Every Day
Always try to do something hard in a day that makes you more confident and push your limits. Jesse said he workout every morning in which he purposely tries to make himself uncomfortable. This keeps him up for the rest of the day and makes him stand okay during tough challenges.
According to him, if you have physically suffered, not much that happens in a business meeting or during your working hours is going to shake you up.
Don't Put Off the Little Things—Just Get Them Done
Don't delay the stuff that you don't want to deal with, face the things, and do it. I know you don't want to do this, but just do it anyway, says Jesse. Never put off the little things and get them done.
That will make you more productive and probably even happier. It's like that old saying: "How you do anything is how you do everything."
Simplicity
I have become more minimalist after living with a Navy SEAL. That doesn't mean that I have given up all the things I love, said Mr. Itzler.
It's just that eliminate the not-so-important stuff, and this will free your mental capacity to think about more important ones.
Say No to Stuff
While being with Navy SEAL (David Goggins), It was a compulsion to complete extensive workouts every morning, so inherently that I had less time to do other things, said Jesse. But with this, he was able to make physical health good along with that it has been even better for his mental health, as it helped him in prioritizing his time more seriously.
And till the date he followed this schedule, he has divided his time into four sections: seven hours of sleep in a day, three hours of personal time (me time), work for eight hours and rest six hours for hygiene and all other random kinds of stuff.
Never let anything encroach on each other that will automatically turn down unimportant things. He said, always remember time is the most precious resource – you have to protect it.
Jesse Itzler mentioned many more such things that can help you to push your limits and be comfortable in uncomfortable situations. This was the key take away points from Mr. Jesse Itzler, and I hope you find this article helpful and inspirational.
Most of my successes in life have come from learning how to be comfortable with being uncomfortable. As I said, I just want to get better. — Jesse Itzler
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