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6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Tips and tricks for avoiding IoT threats

Internet of Things (IoT) devices have become more popular with businesses in recent years. This is largely because they can keep track of large amounts of information, analyze data patterns, and streamline business processes. But as you introduce more internet-connected devices into the office space, you may be exposing your business to attacks.