Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

Communication is an integral component to any small- and medium-sized business. To ensure the success of your SMB, utilizing the right technology resources is key. Short for fifth-generation wireless systems, 5G is changing essential technology solutions like VoIP. Here are three key changes you need to look out for. Improved video conferencing The major factor […]

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

Because of its cost-effectiveness, VoIP is quickly gaining popularity among SMBs looking to upgrade their phone systems. However, this doesn’t mean you should contact just any VoIP distributor; you need to make sure they are able to meet your business’s requirements. Get the ball rolling with this checklist of the must-have qualities of any reputable […]

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage: […]

eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website. Until then, take the time to double-check everything; the last thing […]

As of late, eavesdropping has been making the headlines due to the surge in frequency. Making it an ideal time to review how well your Voice-over-Internet-Protocol (VoIP) phone systems are protected. However, this isn’t entirely new to VoIP, Vomit and Peskyspy are just some of the prolific VoIP eavesdropping attacks that have gained infamy since […]

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]