A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]

Google’s cloud services are now beta-free

As the saying goes, “Good things come to those who wait.” Much like bakers who patiently wait for their souffle to rise, or artists who carefully tend to their masterpieces with meticulous brushstrokes, small- and medium-sized business owners also eagerly await the latest cloud database service to shed its beta status. But aren’t cloud databases […]