How to Create a B2C Content Marketing Strategy?

Take a moment to put on your marketing cap. Would you employ the same promotional techniques for a bottle of mouthwash as a high-end watch?

Although they are both B2C products, they are each tailored to a different customer base. Therefore, their marketing strategies ought to differ if that is the case.

Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

How to gain business value from LinkedIn

While there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light. As an SMB owner, […]