Boost your SMB’s social media presence

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage: […]

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]

Social media alternatives for business

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media […]

Facebook at Work improves communication

Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social media into your company’s workflow. Take a look […]

LinkedIn Alumni improves how you network

Aside from having an up-to-date LinkedIn profile, there seems to be more waiting around than getting job interviews or receiving promotions. Why so? You’ve given all the relevant information needed to land a job, or to convince your boss that it’s time for you to step up the corporate ladder — but what else is […]