4 Quick ways to boost your online presence

Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps. Be seen on search results In his book on online reputation management, Tyler Collins, a digital marketing expert […]

Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]

Making the most of digital marketing

Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]

Here’s how you can manage Google reviews

More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.   How Google changed search results Google now […]

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential […]

Tips to protect your brand online

Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints. Don’t engage site or users directly Don’t send emails demanding to have the content removed or […]