Get on top of search results with Google Posts

Many businesses struggle to get their name into the top ten search results in order to greatly increase traffic to their website or have a better image to potential clients. Those who are successful invest a lot of time and money in SEO and other inbound marketing to gain this prestige and online presence for […]

Master Microsoft Excel with these 3 tips

Digital literacy is all about mastering essential computer skills like navigating search engines and word processors. But one of the most crucial you need to learn is Excel. Check out these tips to be an Excel master. Pie and Sunburst Charts Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong […]

Why SMBs should use Google Posts

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What they can do Google […]

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

The wait for Microsoft Teams is over!

Slack is a well-known, cloud-based collaboration tool that helps your team communicate better and be more productive. Microsoft Teams is Window’s own version with a twist. It’s been reported that prior to its release, a gigantic update was rolled out that equipped Teams with a bevy of features that will definitely make a difference. Smarter […]

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Why G Suite users should use Cloud Search

Formerly known as Springboard, Google Cloud Search is the newest tool available to business customers that allow users to search across G Suite products such as Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It’s been described as something like Google Now exclusively for enterprise workers. Google Cloud Search is designed for larger corporations where […]

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

LinkedIn Alumni improves how you network

Aside from having an up-to-date LinkedIn profile, there seems to be more waiting around than getting job interviews or receiving promotions. Why so? You’ve given all the relevant information needed to land a job, or to convince your boss that it’s time for you to step up the corporate ladder — but what else is […]

Why Skype for Business Over Skype?

It’s hard to deny how reliable Skype is as a VoIP telephony system. Having something good doesn’t mean you should stop at that; for the sake of your small- or medium-sized business, you should always be on the lookout for the next best thing that helps facilitate your company’s growth. Enter Skype for Business. We’ve […]